Defying gravity

This new series of ads was created by art/design collective NAM (previously here and here) for the Harbour City Chocolate Trail.

They suspend objects and people with strings and cables to create weightless environments that appear to be caught mid-explosion.

This style of non-digital execution, so uncommon, creates these surprisingly beautiful and original works.

If you’re curious to see how they made it, watch the video here.

Found on: this is colossal.



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